AI Insights · Timothy · April 2025
Top Beauty Retail Apps Performance on Android in Slovenia - Q1 2025
Explore the performance trends of the top beauty retail apps on Android in Slovenia during Q1 2025, highlighting downloads and active users.
In the first quarter of 2025, the performance of top beauty retail apps on the Android platform in Slovenia revealed interesting trends. Data provided by Sensor Tower highlights the key metrics for the top five apps in this category.
Mein dm, from dm-drogerie markt GmbH + Co. KG, saw a gradual increase in weekly downloads, peaking at around 1.7K in mid-January. The app maintained a strong presence with weekly active users fluctuating between 61K and 79K.
Notino: perfumes and cosmetics experienced a notable spike in downloads, reaching 1.7K in the week of January 20. Active users steadily climbed from approximately 11K to 14K by the end of the quarter.
MAKEUP - Beauty without limits had a modest download rate, ranging from 75 to 116 weekly. However, its active user base showed a consistent rise, starting at 92 and reaching 329 by the quarter's end.
BIPA Österreich maintained a stable download range, with weekly downloads hovering around 32 to 82. The active users remained relatively constant, fluctuating between 269 and 360.
Lastly, Oriflame recorded lower download numbers, with a peak of 58 in mid-February. Active users remained stable, with slight fluctuations between 490 and 589.
For more detailed insights and data, visit Sensor Tower’s platform.